Super Charge Your Speaking

There are endless changes that have resulted from the Corona Virus Pandemic, one of them is the revolution in the speaking industry and the opportunities that are opening for virtual speaking. According to a statistic shared by Super Charge Sunday Special Guest Wendi Blum Weiss, within the next ten years, the speaker and virtual event business will go from $74 billion to $774 billion by 2030, representing a growth rate of 23% year from.

In order to benefit from this massive sea change and to position your company for growth, Wendi shares five key tips to super charge your business by using virtual speaking as a tool for business growth.

1. Power  – By building your authority online, you establish yourself as a “go to source”. As an expert you become a source of power – energy – that can influence others. Know how to access your power and to regulate your energy. One way to do that is to remember that it is always better to under commit than to over commit. Another important energy conversation technique is to avoid Zoom fatigue – eat and drink water before going LIVE so that you have enough energy to be effective. Also, take time to be alone to recharge or go for a walk before speaking or presenting. Another tip to conserve energy is to turn the lights down or off.

2. Purpose – Keep your purpose front and center. Wendi used to carry around her mission statement in a frame and would freely share her intentions recognizing that our thoughts become things. She highlighted the importance of  sharing her mission, values, and purpose which is to unleash genius and greatness to help people create a dream business that they are passionate about.  People can actually feel when you are thinking and speaking from your heart and will connect with that. Companies that include their story or values with their products are more likely to form a real bond with their customers – and increase sales, for example the “The Perfect Bar”.

3. Persuasion  –  “When you pick up a mic it is a position of leverage”. This is the opportunity to extend and expand your reach from one to many. This instigates a ripple effect that can create collaborative opportunities. Being able to use your voice to persuade others can have a powerful impact to highlight whatever product or service you represent. If you are not a “natural” speaker, there are still ways to develop the skill. But it starts with the decision to speak and to make your voice heard. Getting training can make a difference and positioning oneself to answer questions as the expert in a particular area. Being confident in yourself and knowing what you are about inspires confidence. It also enables the technique of selling from the stage. This takes practice, being able to “feel” the room and have a plan of what is next for your audience, what would you like them to do after hearing you speak – the path to the sale.

4.  Passion – As Les Brown exhorts, “you have to be hungry” and really be passionate about your message. Enthusiasm is contagious and people will want to tap into positive energy and what people are passionate about. In essence, people want what you have – passion trumps everything.

5. Presentation – You have to have a system in place to prepare for your presentations so that it is dynamic and achieves the desired effect. This requires being prepared for any eventuality without missing a beat. The system includes having a backup plan and practicing the delivery and logistics. Be present for your presentation and focus on sharing value with your audience. Keep in mind that content from your presentation can be re-purposed and sub-divided into “micro-content” that can be shared in multiple ways throughout social media. The key to increasing the impact of content is to tag and share.

To connect with Wendi and to learn more about her programs, visit her website www.WendiBWeiss.com

Click below to listen to the interview with Emily and Wendi.

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*BONUS TIPS*

The Clubhouse “After Party” for Super Charge Sunday in the Super Charge with Emily Club was dynamic with intriguing insights and wisdom shared by the attendees on the topic of virtual speaking and maximizing our reach.

Here are some highlights:

Wendi: Practice speaking on Clubhouse – Speaking is valuable for any profession, some topics could include sharing tips, book reviews, making a contribution in an area of interest and sharing; Repurposing content so that you can “drip” it in multiple locations and at multiple times – using the same content piece to optimize your keywords for SEO; focus on the message – create one time, share multiple times.

Emily: Embrace the process and be patient with it. Be comfortable with the social media platform that you are sharing on and do not ignore your personality and what works for you. It’s important to have an organic and natural approach to content and the material for your presentations. People identify with authenticity. Always take time to reflect on what really matters to you – that fuels the passion and provides context for connection.

Alex: Making great connections on Clubhouse are beneficial as virtual events continue to grow and gain more traction. Some of the benefits from virtual events include networking that can result in collaborative partnerships.

Taila: Just started her business and has been feeling isolated from the pandemic and is happy to connect on Clubhouse. The motivation for her business came from recognizing the need for more comfortable loungewear since we are spending more time at home and we need to migrate from just wearing PJs to something of equal comfort but more style and “presentability”.

Martine: Have a “Signature Talk” – focus on your zone of genius and a plan of what you want the audience to do after they hear you speak – Have a what program that they can sign up for with you – the next step. She shared a great tip to use Zoom to pre-record your videos and share into a private FB Group by using one of two products that offer this service:  LIVE Pidgeon and One Stream LIVE to pre-record to go LIVE on Instagram, Facebook, YouTube, and LinkedIn. Visualize what you want and then seek to execute.

Maritza: Everything is preparation – from ballet to coaching – focus on the performance – art and science in motion e.g., Derek Jeter — think of how you will inspire others into action by speaking; be willing to start small and focus on your lane. Be solution-oriented and do things for the joy and impact. Confidence gap – in the past we can feel depressed – anxiety in the future and bliss in the present AND building long-term relationships; we can have subconscious fears to show ourselves as we are – from Maritza 

Dominique: Let your voice be heard. As an online teacher and curriculum designer, it is important to craft your message to resonate with and have impact on your audience. This is the cornerstone of virtual speaking – the right content.

Mayrion: People want to know that you have experience and know what you are talking about.

What tips would you add?

Join the conversation on Super Charge Sundays on Facebook (at 2PM ET) and Clubhouse at 3PM ET Super Charge with Emily

Let me know your thoughts in the comments and let’s keep the conversation going. I invite you to download the Super Charge Checklist and Sign up for Super Charge Weekly email newsletter to keep informed of interesting topics and events.